Graduate portfolio
Industrial Organisational Psychology Graduate with a Flair for Marketing, Ready to Grow
I bring client-facing experience, persuasive communication, administrative accuracy and an understanding of people, with a strong foundation for learning and contributing in financial services.
01 / About
I hold a Bachelor of Social Science from the University of Cape Town, majoring in Psychology, Industrial and Organisational Psychology, and Social Development. I am currently completing my Postgraduate Diploma in Marketing, developing my understanding of communication, decision-making and customer behaviour. My experience in fundraising, administration and hockey coaching has taught me to communicate with different people, stay organised and take responsibility. I am eager to build practical knowledge of financial services, client service and policy administration through Sanlam's workplace learning programme.
02 / Proof
Situation
I supported the UCT Alumni Office's student fundraising campaign as a call centre agent.
What I did
I engaged alumni and donors using persuasive, customer-focused communication.
Result
I was recognised as the highest-earning caller on the team.
Situation
I worked as a temporary administrative assistant at BioSmart Scientific and as a qualified examination scribe for WCED.
What I did
I supported data capturing, record-keeping and examination-related tasks requiring patience and attention to detail.
Result
I gained experience handling information carefully and working responsibly.
Situation
I coach U9 and U12 girls' hockey teams.
What I did
I organise training, explain skills clearly and adapt my approach to different personalities.
Result
I help create a supportive environment that encourages confidence and development.
03 / Academic work
I assessed Malaysia as a growth market for Ocean Basket, looking at halal and franchise regulation, the economy, digital delivery, local food culture and competitors such as Nando's and Manhattan Fish Market. I then used segmentation, targeting and positioning (STP) theory to decide who the brand should serve and how.
04 / Skills
05 / Journey
Cannons Creek Independent High School · Bachelor Pass, three distinctions and the Principal's Award.
BioSmart Scientific · Data capturing, reporting and record-keeping support.
Western Cape Education Department · Examination support requiring care and attention to detail.
University of Cape Town · Psychology, Industrial and Organisational Psychology, and Social Development.
UCT Alumni Office · Student fundraising campaign and client-facing communication.
Cannons Creek Primary School · Coaching U9 and U12 girls' teams.
University of Cape Town.
Head Girl · Hockey Team Captain · Google Analytics Certification, Google Skillshop.
06 / Contact
If my experience and approach could be a fit for your team, I'd be glad to connect.